Thursday, March 06, 2008 from 9:00 AM - 5:00 PM (GMT)
Added Value's second 'Branding for Good' summit certainly lived up to its promise of being an inspiring, thought provoking and energetic day. Speaker presentations from Added Value, HSBC, Marks & Spencer and E.ON are available, along with a highlight film of the day and other bonus materials on our ‘Branding For Good’ CD Rom. Order on-line above.
Marketers are starting to realise the opportunities for those brave enough to adopt a responsible strategy, as evident by the high attendance at our 'Branding for Good' Summit on the 6th March. They’re well aware that today’s consumer can’t and won’t be fooled by spurious claims made by brands and will be quick to tarnish with the “greenwash” label. So how do marketers start and how do they get it right? This was the challenge for delegates at the summit. Stimulating speeches were mixed with energising workshop sessions to put the theory into practice for specific brands.
Click here to find out more about the day...
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