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Event Details
Added Value's second 'Branding for Good' summit certainly lived up to its promise of being an inspiring, thought provoking and energetic day. Speaker presentations from Added Value, HSBC, Marks & Spencer and E.ON are available, along with a highlight film of the day and other bonus materials on our ‘Branding For Good’ CD Rom. Order on-line above.
Marketers are starting to realise the opportunities for those brave enough to adopt a responsible strategy, as evident by the high attendance at our 'Branding for Good' Summit on the 6th March. They’re well aware that today’s consumer can’t and won’t be fooled by spurious claims made by brands and will be quick to tarnish with the “greenwash” label. So how do marketers start and how do they get it right? This was the challenge for delegates at the summit. Stimulating speeches were mixed with energising workshop sessions to put the theory into practice for specific brands.
Click here to find out more about the day...
When & Where
East Wintergarden
43 Bank Street
Canary Wharf
E14 5AB
United Kingdom
Thursday, March 6, 2008 from 9:00 AM to 5:00 PM (GMT)
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Hosted By
Added Value
Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. Everything we do starts with insight and ends with action, in pursuit of healthy brand growth for our clients. Our approach is individually tailored to the task in hand, with one important element a constant. That’s our belief that people will always choose the brand which makes them feel the way they want to feel.
With a footprint that now extends across 25 locations in 15 countries, drawing on the expertise within its global network, Added Value Group fuses brand marketing, consumer insight, innovation, and communications optimisation to help solve clients’ marketing problems.
More information is available at:
www.added-value.com